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The “future you will thank you” messaging strategy was built off an in-depth student survey that measured ~10,000 student’s sentiment towards summer courses.

Strengths
  • Online & on-demand courses are flexible for busy schedules
  • Reduced tuition
  • UT name, taught by highly regarded professors
Weaknesses
  • Students are unaware of breadth of summer offerings
  • Students assume UT summer courses are full-price


Opportunities
  • New $500 core courses for full UT credit is unheard of in long-semester
  • Students familiar with online courses after COVID
Threats
  • Community colleges low tuition
  • Students may be exhausted by online school during pandemic