The “future you will thank you” messaging strategy was built off an in-depth student survey that measured ~10,000 student’s sentiment towards summer courses.

  • Online & on-demand courses are flexible for busy schedules
  • Reduced tuition
  • UT name, taught by highly regarded professors
  • Students are unaware of breadth of summer offerings
  • Students assume UT summer courses are full-price

  • New $500 core courses for full UT credit is unheard of in long-semester
  • Students familiar with online courses after COVID
  • Community colleges low tuition
  • Students may be exhausted by online school during pandemic