Postcards sent to 30,000 students. QR code to our landing page.

The summer at UT is a great opportunity for students to get ahead in their degree. However, there is a lack of awareness and some misinformation around what UT summers have to offer.

The goal of “future you will thank you is to raise awareness about UT’s summer options and encourage students to continue making progress towards their degree throughout the summer semester.
In 2021, UT launched $500 tuition for high-enrollment core courses taken during the summer. This was instrumental in our final messaging to budget-conscious students and their families.

With our campaign’s support, UT has consistently seen online summer course enrollment increase beyond COVID (2020-2021) numbers in spite of rumored “online school fatigue”.